Custom vintage-inspired vehicles for food, beverage, retail, floral, hospitality & events.
We build beautiful, practical mobile business units — coffee trucks, flower carts, champagne bars, retail pop-ups — designed to turn heads and generate real revenue from day one.
Watts Motor Co. is the revival of a family brand dating back to 1932 — reimagined as a design-forward builder of vintage-inspired mobile business units. We sit at the intersection of custom fabrication, hospitality design, and small-business infrastructure.
We take the charm of old-world delivery trucks, trailers, carts, and service vehicles and transform them into practical, revenue-producing platforms for modern brands. Every unit we build has the soul of a classic and the durability to work every single day.
Our house style is deliberate: tasteful colors, vintage proportions, high-quality finishes, and practical layouts. The product feels charming and premium — but rugged enough for the daily grind. Think European street market meets vintage motorsport paddock meets classic American service station.
This isn’t about selling trailers. It’s about creating beautiful, functional branded spaces that help businesses stand out from the moment they open their window. Based in downtown Savannah, Georgia — and building for brands everywhere.
The Watts Motor Corporation opens its doors in Williamsburg, VA — a beautiful new showroom and service station operating under the Amoco banner. A congratulatory ad from J.W. Hornsby in the Daily Press captures the community excitement around “the newest organization in the city.”
R.B. Watts was described as “an astute businessman conscious of, and interested in, the growth of our city and adjoining counties.” From the outset, the Watts name was synonymous with quality, community, and a sharp eye for the road ahead.
Under T.R. Vermillion, Watts Motor Co. donates a new dual-control Chevrolet to Matthew Whaley and Bruton Heights Schools — a signal of the dealership’s deep roots in the community it served.
“School Children to Ride in Style — T.R. Vermillion, president of Watts Motor Co., presenting keys to a new Chevrolet… to help promote the driver training program of the Williamsburg Public Schools.”
— The Virginia Gazette, 1954Watts Motor Co. celebrates its golden anniversary with an oyster roast for the community. Three generations of leadership are introduced: founder R.B. Watts, T.R. Vermillion, R. Watts Vermillion, and young Hunter Vermillion as the future.
“A 50 year old business, in continuous operation, growing every year, must be reliable. We’re very proud, and we will continue to improve our facilities and service for ever greater customer satisfaction.”
— Watts Motor Co. Inc., 1967
Beyond cars, Watts-Fiat sponsored the Midget Football League — T.R. Vermillion personally presenting MVP trophies at the season banquet. The business was part of the fabric of Williamsburg.
After four decades of continuous operation under three generations of the Vermillion family, Watts Motor Co. closes its doors in Williamsburg, Virginia. The name goes quiet — but the story isn’t over.
Bobby Vermillion — grandson of T.R. Vermillion, son of R.W. Vermillion — revives the Watts Motor Co. name in downtown Savannah, GA. The new business applies the same family values to a completely new product: custom vintage-inspired mobile business units for food, beverage, retail, and hospitality brands. Fifty-one years after the doors closed in Williamsburg, the name is back on the road.
“Fugitive Jr.” — Watts Motor Co., Williamsburg, VA.
At the height of the American muscle era, Watts Motor Co. put their name on the door of a purpose-built Camaro drag racer competing at Suffolk Raceway. SS/E class, car #15. It’s that spirit — beautiful machines built for real performance — that drives everything we do today.
From the drag strip to the street market, the Watts name has always stood for vehicles that work as hard as they look.
Browse our full range of vintage-inspired mobile business units. Each build is fully custom — color, interior, equipment, and branding are spec’d to your operation.
Every Watts Motor Co. build follows a deliberate process — designed to be clear, collaborative, and result in something you’re proud to operate.
We start with your concept, your brand, and your operational needs. No templates — just a real conversation about what will work for your business.
Our team develops the layout, exterior treatment, equipment spec, and branding package. You approve every detail before fabrication begins.
Built with quality materials and close attention to proportion, finish, and utility. We don’t cut corners on anything the customer will see — or use.
We deliver operational-ready and walk you through every system. Optional ongoing relationships for service, storage, and future builds.
Chefs, roasters, bakers, and restaurateurs expanding beyond brick-and-mortar into mobile revenue channels.
Florists, candle makers, and lifestyle retailers who want a mobile presence as beautiful as their product.
Properties looking to extend their brand experience poolside, at events, or as standalone amenity activations.
Wedding planners, festival producers, and corporate event companies seeking premium mobile infrastructure.
Developers and agents using branded mobile units as grand opening activations, community anchors, and sales tools.
DTC and consumer brands that want to meet customers in the physical world with a presence worth photographing.
Bobby Vermillion is the grandson of T.R. Vermillion, who ran Watts Motor Co. in Williamsburg, Virginia from 1930 until the dealership closed in 1972 — and the son of R.W. Vermillion, who carried the family name into the next generation. In 2023, Bobby revived the Watts Motor Co. brand in downtown Savannah, Georgia, bringing it back to life as something entirely new: a builder of custom vintage-inspired mobile business units for food, beverage, retail, and hospitality brands.
The decision to start in Savannah was deliberate. The city’s walkable squares, independent business culture, and appetite for distinctive design made it the right place to prove the concept. The instinct that built the original dealership — quality you can see, service you can count on, and a sharp eye for what the market wants — is the same instinct behind every unit Watts Motor Co. builds today.
We take a limited number of builds each year. Deposits secure your place in the queue.